2003-11-03
HBR DE NOVEMBRO PARA TOMAR NOTA. Alguns motivos de interesse da Harvard Business Review de Novembro de 2003: "The Five Minds of a Manager" artigo da autoria de Jonathan Gosling e Henry Mintzberg (que melhor atractivo do que um artigo de Mintzberg?); "The Forgotten Strategy" de Pankaj Ghemawat; "The Customer Has Escaped" de Paul F. Nunes e Frank V. Cespedes. De acordo com Gosling e Mintzberg "managing involves five tasks, each with its own mind-set: managing the self (the reflective mind-set); managing organizations (the analytic mind-set); managing context (the worldly mind-set); managing relationships (the collaborative mind-set); and managing change (the action mind-set)".
