Vasco Eiriz

NOVA REVISTA. Vai sair uma nova revista. Intitula-se Journal of Business Market Management. Para alimentar a sua edição, os seus responsáveis vão organizar a 1st International Conference on Business Market Management, que decorrerá em Berlim entre 12 e 14 de Março de 2006. A submissão de artigos termina em 6 de Janeiro.

During the past decades business-to-business markets have gained additional significance considering growth and productivity rates worldwide. Increasing international but also electronic commerce has made this sector more important and promising than ever before. For a long time, research has focused on exploring differences between consumer- and business-market approaches. The developmental trends in business-to-business markets provide excellent prospects for academics. There are many opportunities for scholars who want to meet the ambitious challenge not only to identify systematic patterns on business-to-business markets but also to achieve a more sophisticated understanding of relevant influential factors and develop theory-based models for a successful management. The aim of conference as well as of JBM is to create opportunities for novel ideas and theories as well as strategies for increasing market share which shall be generated from and applicable to business-to-business markets. Experts shall be given the chance to deliver mechanisms to explain a research area that has certainly not yet been explored sufficiently. JBM encourages manuscript submissions including (but not limited to) the following topics: • New market opportunities and innovations on business-to-business markets; • The role of services in business-to-business transactions; • Relationships and CRM in business-to-business markets; • Market orientation in business-to-business markets; • The impacts of globalization, policy and regulation on business market management; • Business market management in the value chain; • The role of information in business markets; • Market-based assets, controlling, and accounting with regard to business markets; • Seminal papers and meta-analytical studies on business market management; • Relevant generic theories elucidating the specific field of business-to-business marketing.