Growth Champion. This organization is highly valued within the company for its ability to drive revenue. It is considered as important as other major departments, such as finance and sales. It drives the company’s priorities and leads product innovation and new business development.
Senior Counselor. Functioning as a high-level advisor on marketing strategy to the chief xecutive officer and the individual businesses, the Senior Counselor leads major advertising, promotion, and public relations campaigns. Unlike the Growth Champion, however, it does not typically drive company-wide strategy.
Brand Foreman. Above all, the Brand Foreman is an efficient provider of marketing services, ranging from communications strategy to creative output and campaign execution, in support of the company’s key brands. It serves as the central manager of agency relationships, and is considered among the company’s most important support organizations.
Growth Facilitator. The Growth Facilitator has the authority and skills to develop and lead large, company-wide marketing efforts and helps set the business’s overall priorities. This marketing organization coordinates with other major functions, such as sales and product development.
Best Practices Advisor. The Best Practices Advisor works with the individual businesses to identify internal and external best practices and incorporate them into all marketing activities. This organization’s goal is helping the businesses achieve maximum effectiveness and efficiency, and it has expertise across all elements of the marketing toolkit.
Service Provider. This organization supplies marketing services such as advertising, promotion, and public relations at the request of the company’s brand and product teams. The Service Provider is effective at executing specific tasks and is responsive to time-sensitive requests.
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Uma perspetiva independente, um olhar académico sobre gestão e negócios.