PRÉMIOS. O Marketing Science Institute já escolheu os vencedores de 2005 do seu Alden G. Clayton Doctoral Dissertation Proposal Competition. Os vencedores foram:
- Xiaojing Dong, Northwestern University, “Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior.” Advisors: Pradeep Chintagunta, Puneet Manchanda, and Frank Koppelman.
- Benjamin Kartono, Cornell University, “Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach to Brand Equity Management.” Advisor: Vithala R. Rao.
