REDES HOTELEIRAS. "Hotel networks and social capital in destination marketing" da autoria de Yvonne von Friedrichs Grängsjö e Evert Gummesson, saído no International Journal of Service Industry Management (17, 1) "provides insights into destination marketing and the conditions and outcome of competitor co-operation in a local, horizontal hotel network. The specific purpose is to uncover the mechanics of such a network and offer a theory together with recommendations for practice and future research."
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Uma perspetiva independente, um olhar académico sobre negócios.