RECURSOS
"What Determines Firm Profitability? Three general factors - macroeconomic forces, industry factors, and the firm's market position - influence profitability in varying degrees, depending on the firm's industry and sector. But in the end, competitive advantage derives primarily from the firm's ability to build and defend resources and capabilities that are more productive than those of competitors. These tangible and intangible innovations are the clearest path to long-term performance gains."
Fonte: Walker, Gordon (2004), Modern Competitive Strategy, McGraw-Hill/Irwin, p. 4
Fonte: Walker, Gordon (2004), Modern Competitive Strategy, McGraw-Hill/Irwin, p. 4
